Blog
Short notes from our advisory work on keeping application analytics aligned across platforms.
Why iOS and Android funnels disagree even when the product feels the same
Most cross-platform gaps start as quiet naming and timing differences—not as product strategy.
Identity stitching across clients without inventing a second source of truth
Cross-platform analytics collapses when anonymous and authenticated IDs are handled differently on each client.
Release gates that keep tracking parity from slipping
A short QA checklist before ship is cheaper than a month of disputed dashboards afterward.