Field notes
Guides from our push engagement practice
Practical writing on timing, measurement, and audience fit — rooted in work with Thailand-based app teams.
11 November 2025
Why Bangkok quiet hours change push open rates
Evening commute windows and late dinner habits shift when Thai users actually look at notifications — and how that shows up in engagement tracking.
2 December 2025
Reading opt-out spikes after a promotional burst
A sudden rise in permission revokes is not always “bad copy.” Here is how to separate fatigue, frequency, and relevance in your engagement records.
17 January 2026
Prefer action rate over vanity open rate
Open rate alone flatters noisy banners. Tracking the path from tap to completed in-app action gives a truer picture of push value.
8 February 2026
When smaller segments lift engagement more than louder copy
Widening the audience can dilute relevance faster than any title rewrite can recover. A short guide to balancing reach and fit.